The research for Koneksie is all about giving an image of a number of countries and cities in Sub-Saharan Africa where Koneksie could possibly expand to. Koneksie is currently only active in Kenya but would like to expand in the next few years. Koneksie is well aware of the values of the IRIO program and the capabilities of its students and this research is a perfect way to put those into practice.
The research will first give a broad overview of about 8 countries and cities that are the most likely options for Koneksie to expand to. The students go into a broad range of variables relating to all the different facets in IRIO, like economics, International Law and culture.
Once the first chapter is concluded, the research group and Koneksie will together decide which countries or cities deserve even more attention. The subsequent focus on these will take on a more qualitative and open minded attitude in that the researchers want to show things that are not obvious at the surface. This deeper insight will give Koneksie valuable information on how to approach the new market.